Breaking News:

When 1001 consumers were interviewed in 2010 the results were amazing:

Consumers want transparency, honesty, socially responsible brands with 75% of consumers supporting socially responsible businesses and 55% preferring socially responsible products

However there seems to be a serious need to improve CSR Branding and Communication

Despite this high preference for socially responsible companies & products, only 11% of consumers report having heard a CSR message from any company in the past year, and only 13% have ever read the CSR content of a corporate website.

This shows that companies are not communicating their CSR credentials well enough, especially with 50% of consumers prepared to pay a premium of at least 5% for socially responsible products

However, probably the most telling statistic is that 13% who have read a company's CSR website, 75% were then more likely to buy that company's product over a competitor's.

The message of these figures:

• customers want to hear CSR messages from companies and the products they are buying
• customers are prepared to pay a premium for socially responsible products & services
• customers are 75% more likely to buy the products of a company whose CSR message they have read

Conducted by Penn Schoen Berland & Burson-Marsteller and Landor; 1001 online interviews with the general public (ages 18+) from February 10-12, 2010. Overall, the margin of error is +/-2.53%, and greater for subgroups.

We are promoting CSR campaigns to unite the cohesive powers within the commercial world, NGOs and the demanding consumer.

CSRBranding has the mission to accelerate CSR messages to the broad audience. We promote fair and sustainable initiatives to generate an improved public awareness:

• Working closely with online & integrated media
• Lobbying on the EU parliament and the US congress level
• Attending conferences and summits representing CSR campaigns
• Pairing new initiatives with CSR geared organizations & events
• Starting to profile "100 CSR Shining Star Corporations" (contact us)

• Inviting the cooperation of branding and communication professionals worldwide
• Aligning specialized media with specific initiatives
• Offering media-branding and on-line Media traffic generation (contact us)
• Incorporating efficiency, transparency and passion into every campaign

Studies show that positive deeds impact every company's long-term profit stability (see Research). Consumers and associated businesses base decisions on their perceptions and growing CSR expectations. What have they heard about your organization?

We promote truth & transparency within all of our communications.

We are building a "Forum" that will help us exposing facts that is worthwhile sharing. We will look for honest contributions.

"Together we are the change!" Barack Obama

"ImageMatch" - our internal process for defining perception enhancers between desired corporate image & the CSR campaign to be branded*

(*utilizing existing corporate market studies and newly commissioned on-line surveys for improved brand positioning)

• Evaluate existing cost projections for new initiatives
• Gathering market intelligence of current and past initiatives; draw know-how from successes & shortcomings
• Researching 3rd party cooperation & tie-in potentials
• Consult with in-house media and develop an integrated PR & Marketing Communication approach
• Setting up "on-line strike forces" for guerilla MarCom activities

• Selecting symbiotic MarCom affiliations to intensify the "media buzz" potential
• Creating social media partnerships and reciprocal supports
• Developing entertainment media specific "Product Placement" opportunities
• Creating on-line sweepstakes that supports viral marketing components
• Supplying progress- & efficiency studies
• Budgetary & administrative support
• Representation for summits, trade shows, press conferences, panel participations & fairs

We do appreciate your interest in making CSR more popular. You are either an:

• Organization that needs a little branding support for their CSR activities
• A professional who is interested in contributing to the global CSR support grid
• An on-line or integrated Media professional

Either way you are at the right place. It may sound commercially strange, but we are not interested in making profits, so there are good chances that we will support your CSR activities regardless. We will initialize free branding support and on-line traffic generation for Media. We come ourselves from profit-driven corporate backgrounds and want to provide "for-profit" quality to "non-profit" causes. We will donate any eventual financial surplus back into each CSR cycle.

To make CSR activities more efficient we are looking for sustainable partnerships worldwide.

What we bring into our work

• Corporate quality, enthusiasm and transparency, these are traits of our partners and clients alike.
• For working with us we ask for innovative thinking and dedicated talent. We welcome and enjoy financially challenging branding projects.
• We know by utilizing our organically growing worldwide grid of enthusiastic professionals that we can establish the best brand positioning that your CSR's budget can buy. We extend most of the free supports received by us.
• Help us & we help you -- enjoy our results together -- recommend us & we recommend you - that is what we feel true sustainability is about.